Features of marketing concept

 Features of marketing concept Some of the salient features of the marketing concept are 1. Customer-orientation 2. Marketing research 3. Marketing plan 4. Integrated marketing 5. Customer satisfaction.

all Features of the marketing concept

1. Customer-orientation:

All business activities should be directed toward creating and satisfying customers. Emphasis on the needs and desires of consumers keeps the business on the right track.

All marketing decisions must be made based on their impact on the customer. The consumer becomes the guide of the business.

2. Marketing Research:

Under the marketing concept; Knowledge and understanding of customer needs, wants and desires is very important. Therefore, a regular and systematic marketing research program is required to keep abreast of the market. In addition, innovation and creativity are necessary to match products to customer requirements.

3. Marketing Plan:

The marketing concept calls for a goal-oriented approach to marketing. The overall objective of the firm should be to earn profits through customer satisfaction. Based on this goal, the objectives and policies of marketing and other departments should be accurately defined. The marketing plan helps inject the philosophy of consumer-orientation into total business systems and serves as a guide for the organization's efforts.

4. Integrated Marketing:

Once the organizational and departmental goals are formulated, it becomes necessary to harmonize the organizational goals with the goals of the individuals working in the organization. The activities and operations of various organizational units must be properly coordinated to achieve defined objectives. The marketing department should develop the marketing mix that is best suited to meet the desired goals through customer satisfaction.

5. Customer Satisfaction:

The objective should be to minimize long-term greater profits through customer satisfaction.For more information click here